Interviews

This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977…

Education is a basic right which any person should have the opportunity to access. However, around 120 million children worldwide are as yet uneducated. A qualitative study was conducted in an indigenous community in rural Guatemala in order to…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…

Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…

Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…

Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…