linguistic analysis

Linguistic alignment between conversationalists is a well documented phenomenon; however, the underlying motivational basis for this tendency remains to be established. This study explored the extent to which language convergence in terms of both…

Current literature states that there is a marked difference between statements given by truth tellers in comparison to liars. This difference is seemingly determined from when the cognitive load for participants is increased and liars struggle more.…

Social media marketing is increasing in importance and more and more brands are embracing social media to increase their brand reach and communicate with their audience. However, there is still little empirical research on how brand message features…