Focus group

Core participation of nature imagery, indoor scenery, visual metaphor, and literal image in the construction of commercials and advertising industry has been established through repeated research. The current study aims to deeper investigate…

The Bogallme Tracking System is an anonymous ‘Lost and Found’ system which uses stickers with QR codes printed on them to facilitate the return of lost items. It is thought that the main motivations behind the purchasing of these stickers are…

While the use of shock has been praised for increasing attention, it has also been shown to cause distress and negatively affect the perception of the organization or brand. The use of shock advertising is increasingly popular in the non-profit…

Research exploring how individuals choose to engage with charities has been limited to studies and interpretations from the 20th Century. In addition to this, research into how young adults choose to interact with charities has not been explored…

Guilt appeals are commonly used in charity advertising as a means of persuading a consumer to donate. This qualitative study uses an Indian sample to understand if there exists any differences in how they are perceived by individuals in a society…

This study explored the beliefs and opinions held by females aged 20-23 years on Instagram. It aimed to uncover possible effects that exposure to sexualised content and beauty standards could have on young female’s appearance satisfaction. Previous…

Building on the work of Gill (2008) on postfeminist female gender representation in advertising, more specifically the shift from representing women as sexual objects to representing women as active sexual subjects, this work presents an exploration…