Browse Projects (12 total)
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School Dropout in Developing Countries: The Case of Indigenous Communities in Guatemala
Education is a basic right which any person should have the opportunity to access. However, around 120 million children worldwide are as yet uneducated. A qualitative study was conducted in an indigenous community in rural Guatemala in order to…
Does Advertising Truly Represent the LGBTQ+ Community? An Analysis of Intersectionality and Consumer Responses to LGBTQ+ Advertising
Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…
Understanding the psychological, perceptual and emotional impact signage has on residents in a local community.
The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…
Does Advertising Truly Represent the LGBTQ+ Community? An Analysis of Intersectionality and Consumer Responses to LGBTQ+ Advertising
Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…
Understanding the psychological, perceptual and emotional impact signage has on residents in a local community.
The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…
An exploration of the psychological mechanism and effectiveness behind the co-creation process in advertising, based on the ‘Co-create by Sharp’ method.
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
Advertising, Behavioural Science and Ethics: perspectives on the commercialisation of cognitive biases
Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…