Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…
Existing research suggests that children with autism are endowed with a significant delay in the lateralisation of facial emotion processing (Taylor et al., 2012), and that this delay is associated with some of the social and emotional based deficits…
Inner speech is a cognitive function related to language processes. Based on its functions reflecting information processing and memorising, it may link to the purchasing process, which includes searching and evaluating product information. Inner…
Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…
Many studies have suggested that typical lateralisation for emotion processing tasks, such as facial emotion recognition, is lateralised to the right-hemisphere, with different emotions eliciting differing strengths of lateralisation (Bourne, 2010).…
Grit, defined as perseverance and passion for long-term goals, is a reliable predictor of success metrics, surpassing even IQ. While the exploration of grit has been conducted extensively, studies on the mechanisms of grit are still lacking. Inner…
Inner speech is a cognitive function related to language processes. Based on its functions reflecting information processing and memorising, it may link to the purchasing process, which includes searching and evaluating product information. Inner…
Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has…
Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has…
Processing fluency is often defined as how easy information is to comprehend based on a range of characteristics. One form of processing fluency is linguistic fluency, which refers to how easy a sentence is to interpret, regardless of the information…