Browse Projects (144 total)
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Do inward and outward consonants and vowels
have different effects on customer’s liking rates
towards the brand names?
The origin of speech development starts with the way that infants or children produce their first words. In the early stage of speech acquisition, children tend to produce particular syllables that are low in energy to produce, such as intrasyllabic…
A Match Made in Heaven? The Effect of Congruency Between Accent and Promoted
Product in Radio Adverts
Research consistently shows that accents are powerful social cues used in our
everyday interactions as well as in advertisements; they can change how we perceive
others and potentially also associated products or brands. Recent studies…
everyday interactions as well as in advertisements; they can change how we perceive
others and potentially also associated products or brands. Recent studies…
A secondary data analysis: How will the effects on accuracy differ when measuring individual differences in word reading skill in Spanish?
A deficit in accuracy has been found to correlate to reading difficulties (Davies et al., 2007). Effects of psycholinguistic factors and differences in language orthographies contribute to reading skills, predominantly in children with reading…
Academic Resilience: Adversity and traumatic experience in an educational context at university
Resilience is a process whereby individuals bounce back or beat the odds despite the significant threat that can jeopardise their development. Academic resilience pertains to student´s success after educational adversity and their coping behaviour…
Accessing Cortical Hyperexcitatbility and Its Predisposition Using Two Types of Measurements
This study aimed to explore in depth about the cortex hyperexcitability. In order to do so, the study will use the pattern glare task and three questionnaires. These three questionnaires include the Cortex Hyperexcitability Index II, Cardiff…
Advertising, Behavioural Science and Ethics: perspectives on the commercialisation of cognitive biases
Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…
Age-Related Changes in the Attentional Modulation of Temporal Binding
In multisensory integration, the time range within which visual and auditory information can be perceived as synchronous and bound together is known as the temporal binding window (TBW). With increasing age, the TBW becomes wider, such that older…