Recently Added Projects

An exploration of the psychological mechanism and effectiveness behind the co-creation process in advertising, based on the ‘Co-create by Sharp’ method.

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Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and…

Implicit Hand Representations in Typical Ageing and in Parkinson's Disease

Having an internal representation of one’s own body is important for many interactions with the environment, and in making decisions about what…

An investigation of the influence of individual differences on susceptibility to product placement

Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales.…