Focus group
Dublin Core
Title
Focus group
Description
Primarily qualitative analysis based on forming focus groups to collect opinions and attitudes on a topic of interest
Items in the Focus group Collection
An Exploration of the Use and Effectiveness of Nature Imagery, Metaphor, and Symbolism in Advertising.
Core participation of nature imagery, indoor scenery, visual metaphor, and literal image in the construction of commercials and advertising industry has been established through repeated research. The current study aims to deeper investigate…
Use This or You’ll Lose That: Investigating Appropriate Psychological Theories to Market the Bogallme Tracking System.
The Bogallme Tracking System is an anonymous ‘Lost and Found’ system which uses stickers with QR codes printed on them to facilitate the return of lost items. It is thought that the main motivations behind the purchasing of these stickers are…
The Shock Impact: An investigation of attitudes towards the use of shock tactics in charity advertisements.
While the use of shock has been praised for increasing attention, it has also been shown to cause distress and negatively affect the perception of the organization or brand. The use of shock advertising is increasingly popular in the non-profit…
An exploration of how young adults engage with charities
Research exploring how individuals choose to engage with charities has been limited to studies and interpretations from the 20th Century. In addition to this, research into how young adults choose to interact with charities has not been explored…
Exploring Guilt Appeals
Guilt appeals are commonly used in charity advertising as a means of persuading a consumer to donate. This qualitative study uses an Indian sample to understand if there exists any differences in how they are perceived by individuals in a society…
Sexualised Advertising through Instagram: An exploration into the effects this has on female appearance satisfaction
This study explored the beliefs and opinions held by females aged 20-23 years on Instagram. It aimed to uncover possible effects that exposure to sexualised content and beauty standards could have on young female’s appearance satisfaction. Previous…
The Construction of Female Sexual Agency in Contemporary Advertising: Empowerment or Objectification?
Building on the work of Gill (2008) on postfeminist female gender representation in advertising, more specifically the shift from representing women as sexual objects to representing women as active sexual subjects, this work presents an exploration…