Ratings

Background: The primary focus of our study is how the abnormalities in the visual experiences such as the visual distortions or hallucinations result in the increase in the cortical hyper excitability. The aberrant neural activity causes visual…

The decoy effect describes a phenomenon that the introduction of a third choice, usually an asymmetrically dominated one, would change the distribution of people’s preferences for the original two options. Monk et al. (2016) found a basic decoy…

This article aims to explore how the visual features of typeface on a product’s packaging, are capable of altering one’s taste experience with the product within through cross-sensory correspondences. A total of ninety-two participants from a…

A common assumption from perception research is that we can estimate the size of the environment by using our own hand as a perceptual metric by comparing the size of our hand to the environment. Further research aimed to explore this effect by…