Childhood obesity (CO), which can have long-term negative health issues, has increased dramatically over the last thirty years. Given this, NHS Manchester has commissioned this study, with a particular focus on the Manchester boroughs of Miles…
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…
Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…
Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…
Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…
The placement of signage, street furniture and advertisements can have a profound impact on the appearance of a built environment. They play a vital role in shaping the cultural, physical and social identities that impact the perceptions that…
Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…