Previous research has revealed contradictory findings concerning the relationship between temperature and behaviour. Some studies have found a warmer-is-better effect; warmer temperatures are associated with enhanced interpersonal interactions,…
If decreased Automatic Imitation(AI) improves empathetic abilities, then selfother distinction processes are probably the mediating factor between imitation and
empathy. But if increased AI improves empathy, then probably imitation is at the…
Cortical hyperexcitability reflects abnormal or aberrant neural processes and has been associated with visual distortions, discomfort, and hallucinations. Abnormal visual behaviors have previously been found to exist within non-clinical populations.…
Core participation of nature imagery, indoor scenery, visual metaphor, and literal image in the construction of commercials and advertising industry has been established through repeated research. The current study aims to deeper investigate…
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
Research exploring how individuals choose to engage with charities has been limited to studies and interpretations from the 20th Century. In addition to this, research into how young adults choose to interact with charities has not been explored…
In multisensory integration, the time range within which visual and auditory information can be perceived as synchronous and bound together is known as the temporal binding window (TBW). With increasing age, the TBW becomes wider, such that older…
In multisensory integration, the time range within which visual and auditory information can be perceived as synchronous and bound together is known as the temporal binding window (TBW). With increasing age, the TBW becomes wider, such that older…
Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…