Browse Projects (144 total)
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Age-related Changes to the Attentional Modulation of Temporal Binding
In multisensory integration, the time range within which visual and auditory information can be perceived as synchronous and bound together is known as the temporal binding window (TBW). With increasing age, the TBW becomes wider, such that older…
An exploration of how young adults engage with charities
Research exploring how individuals choose to engage with charities has been limited to studies and interpretations from the 20th Century. In addition to this, research into how young adults choose to interact with charities has not been explored…
An exploration of the psychological mechanism and effectiveness behind the co-creation process in advertising, based on the ‘Co-create by Sharp’ method.
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
An exploration of the psychological mechanism and effectiveness behind the co-creation process in advertising, based on the ‘Co-create by Sharp’ method.
Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…
An Exploratory Analysis of Cortical Hyperexcitability, Anxious Tendencies, and Sleep
Cortical hyperexcitability reflects abnormal or aberrant neural processes and has been associated with visual distortions, discomfort, and hallucinations. Abnormal visual behaviors have previously been found to exist within non-clinical populations.…
An investigation into automatic imitation: Comparing live and video setups, the effect
of prior training and the influence on affective empathy
If decreased Automatic Imitation(AI) improves empathetic abilities, then selfother distinction processes are probably the mediating factor between imitation and
empathy. But if increased AI improves empathy, then probably imitation is at the…
empathy. But if increased AI improves empathy, then probably imitation is at the…
An Investigation into the Effects of Temporary Visual Deprivation on Cortical Hyperexcitability, and Links with Multisensory Integration
Cortical hyperexcitability is a state of highly increased neuronal activity in the brain. The current research is a novel investigation into the effects of short term temporary visual deprivation on cortical hyperexcitability and resultant aberrant…