Browse Projects (147 total)

Identifying as a feminist and demonstrating a commitment to feminist activism has suggested an increased likelihood of engaging in bystander interventions in sexist situations in women university students (Brinkman et al., 2015), and awareness about…

The memory for an advertisement can be affected by the way it is constructed. In general, the more distinctiveness, the better memory performance. Traditionally, it has been assumed that the whole memory episode will be better remembered if it is…

Previous research has revealed contradictory findings concerning the relationship between temperature and behaviour. Some studies have found a warmer-is-better effect; warmer temperatures are associated with enhanced interpersonal interactions,…

Using the stereotype content model as a theoretical background, this study aimed to investigate the relationship between gender stereotypes and judgements of warmth and competence. Visual appearance has long been used to research these judgements…

Adults, children, and infants as young as 10-months have been shown to appreciate a correspondence between auditory pitch and visual brightness, with most participants associating high-pitch with brighter stimuli and low-pitch with darker stimuli.…

Previous training studies for typically developed (TD) children and children with Autism Spectrum Disorder (ASD) show that theory of mind and executive functions are two interrelated domains, and that training in one task could lead to improvement on…

This article aims to explore how the visual features of typeface on a product’s packaging, are capable of altering one’s taste experience with the product within through cross-sensory correspondences. A total of ninety-two participants from a…

This study investigated how the Apple iPad in comparison to a traditional picture book may facilitate symbolic understanding of word –picture-object relations in both preschool children and children with Autism Spectrum Disorder. In addition the…

This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977…

Analogical problem solving involves transferring the method used to solve the base analog onto the target analog based on the structural similarity they share. Studies have found that Experts have no difficulty in solving domain specific analogical…