Browse Projects (148 total)

There are numerous studies that support the notion that echoic memory is indexed by the adaptation of the N1 peak in auditory event related potentials (ERPs). Although the number research on the effects of parameters like noise and attention on the…

This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977…

Up till the late 70s, people believed their memory worked in similar to a video-recorder, accurately collecting and storing every information seen and heard. This belief was brought to question after researchers started thorough investigation on…

In adolescence, high importance is placed on peer evaluations and social rewards have increased salience during this developmental period. Sleep patterns also change in adolescence, as teenagers typically experience insufficient sleep. This research…

Guilt appeals are commonly used in charity advertising as a means of persuading a consumer to donate. This qualitative study uses an Indian sample to understand if there exists any differences in how they are perceived by individuals in a society…

Metaphors are often used in contemporary advertising, and previous research has confirmed that advertisements with metaphors are more effective than literal ones. At the same time, research into the role of metaphors has become more comprehensive,…

There is a huge amount of complex information about visual stimuli in the environment and the individual's visual processing system has a limited capacity to process this information, so selective attentional mechanisms prioritise the most…

This study was conducted to explore the effect of visual complexity on an individuals` recall of product brands and their attributes in either simple or complex adverts . Within the field of visual complexity, there has been contradiction as to…

Anomalous perceptual experiences are associated with underlying excitation of neural activity in the cerebral cortex, known as cortical hyperexcitability (Wilkins, 1995). This can be measured behaviourally by the pattern glare test, where migraineurs…

When diagnosing adult ADHD, it has proven difficult for clinicians to detect deceptive behaviour. Diagnosis of ADHD comes with economic, academic, and recreational benefits, which may account for the increasing feigning of the disorder. Current…