A Match Made in Heaven? The Effect of Congruency Between Accent and Promoted Product in Radio Adverts
subject: None
description: Research consistently shows that accents are powerful social cues used in our everyday interactions as well as in advertisements; they can change how we perceive others and potentially also associated products or brands. Recent studies have explored the effect of congruency between the accent of the speaker in adverts and the country-of-origin of the advertised products. Yet the findings from research on the congruency effect is mixed and sparse. Therefore, this study investigated further into the effect of congruency. Participants were randomly assigned to one of four experimental conditions. The study employed a 2 (Accent: Northern English vs. Italian) x 2 (Product: fish and chips vs. pizza) between participant design. In doing this, two adverts had a congruent accent-product pair (e.g., Northern English speaker advertising a fish and chips brand) and two ads were accent-product incongruent (e.g., Northern English speaker advertising a pizza brand). After listening to the ads, participants then completed a questionnaire which measured participants’ brand memory, attention to the ad, purchase intentions, perceived similarity to the speaker and evaluations of the brand, advert and speaker. The results showed no congruency effect, however other striking findings were revealed that will be discussed in this paper.
creator: Samantha Trow
source: This study used a 2 (Accent: Northern English vs. Italian) x 2 (Product: fish and chips vs. pizza) between subject design. The dependant variables were participants’ attention to the ad, memorability of the advertised brand name, purchase intentions, evaluations of the speaker, and attitude towards the ad and brand. Additionally, the evaluations of the speaker included their perceived warmth, competence, sociointellectual status, aesthetic qualities, and dynamism traits. Participants Through opportunity sampling, 82 participants were recruited. This sample comprised of 29 males and 53 females. Participants were randomly assigned to one of the four conditions. The participants’ age ranged from 19 to 65 (Mage = 25.5 years, SDage = 10.8). All but one participant were native speakers of English. Materials Radio Advertisements. For this experiment, four radio adverts were created (see Appendix A). Two ads were accent-product congruent (Italian accent and pizza, Northern English accent and fish and chips) and two ads were accent-product incongruent (Italian accent and fish and chips, Northern English accent and pizza). In order to create the adverts, two male speakers were recruited. One of the speakers spoke with an authentic Northern English accent and one of the speakers spoke with an authentic Italian accent, both spoke at similar paces with no major differences in their tone of voice. Questionnaire. The questionnaire used in the experiment was created via the survey software, Qualtrics. The questionnaire took approximately 10 minutes to complete. The items and scales used to measure the dependent variables are discussed below. Brand attitude. Participants’ attitude towards the advertised brand was measured using a 4-item, 7-point bipolar scale used in Liu, Wen, Wei. and Zhao’s (2013) study (ɑ = .92). See Appendix B for the full subscale. Ad attitude. Participants’ attitude towards the advert subscale was taken from Lalwani, Lwin, and Li’s (2005) study. The participan…
publisher: Lancaster University
date: 2018
contributor: Rebecca James
rights: Open
relation: None
format: Data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

An exploration of how young adults engage with charities
subject: None
description: Research exploring how individuals choose to engage with charities has been limited to studies and interpretations from the 20th Century. In addition to this, research into how young adults choose to interact with charities has not been explored frequently. The present study aims to tackle both of these issues by exploring how young adults choose to interact with charities. Using Sargeant’s (1990) donor decision model as a base, this investigation explores what motivates and deters potential donors from engaging with charity and exploring how they choose to engage. It was found that income was a major barrier towards donation and that the role of others was an important motivator. Lastly participants registered that social media is a prevalent part of how people choose to interact with charities, however donation and volunteering are more valued.
creator: Saday Lakhani
source: Participants This investigation consisted of 15 participants based in Lancaster between the ages of 19-25 years, all of which studied at Lancaster University. The sample consisted of eight male participants with an age range of 19-25 and seven female participants with an age range of 19-22. Participants were recruited via opportunistic methods on social media. Advertisement for participation was published on various social media platforms relevant to the University. Each recruited participant was asked to invite a friend to their focus group discussion. Participants were provided with refreshments as an incentive for participation. Due to the method of online recruitment, it was assumed that all of the participants were frequent users of social media and therefore understood its utility. Participants were not filtered for their donation history as it was assumed that individuals would have donated at some point in the past. Procedure Each focus group consisted of up to four participants which, as a result of the recruitment method, ensured that each group would be consist of two pairs who were not familiar with each other. The intention of this conflicting paired discussion was to encourage a more open and honest discussion. As well as this, the design of having a paired discussion ensures that statements made by an individual can be verified or rejected by the paired member as they are familiar with the activities of the speaker. As such, the paired member can act as a moderator for the contributions. The focus groups were segmented by gender. One group consisted of all male participants, another consisted of all female participants. The remaining two groups were mixed gender groups. The purpose behind this segmentation was to explore if there was a difference in responses between male and female participants. The focus group discussions took place in a quiet and comfortable room within Lancaster University to encourage a free-flowing discussion without interruptio…
publisher: Lancaster University
date: 2018
contributor: Rebecca James
rights: Open
relation: None
format: Text/Word.docx
language: English
type: Text
coverage: LA1 4YF

Investigating the Effects of Challenging Behaviour on the Sibling Relationship: Influenced by Behaviour Topography and Shaped by Attributions of Controllability?
description: Challenging behaviour (CB) displayed by individuals with an intellectual disability (ID) is consistently identified as a stressor on the relationship that they have with their typically developing (TD) sibling. Given the potentially damaging effects of CB on the quality of the sibling relationship and the wellbeing of the TD sibling, understanding the cognitions that underpin TD siblings’ emotional and behavioural responses to CB is essential to direct sibling-targeted psychoeducational interventions. This study considered whether siblings’ responses to CB vary according to behavioural topography. Further, the study considered whether any effects detected were shaped by attributions made by TD individuals regarding the controllability of their siblings’ CB. Thirty-eight siblings of individuals with ID, and 36 participants with a nondisabled sibling, completed a web-based questionnaire measuring participants’ positive and negative affect towards their sibling, the nature of their sibling’s CB, and controllability perceptions regarding their sibling’s CB. The results of this study reiterate that CB is a stressor on the sibling relationship, with externally directed CB (i.e. aggression, destruction) eliciting greater negative affect in siblings compared to internally directed behaviours (i.e. self-injury). However, it could not be concluded with an appropriate level of significance (i.e. p<.05) that this was due to participants perceiving their siblings as more in control of their externally directed behaviours. These findings may have resulted from the diverse nature of the participant group. Further research is required to examine specific differences in the emotional impact of each type of challenging behaviour (and then subsequently, whether any differences detected arise due to contrasting perceptions of behaviour controllability).
creator: Lauren Laverick-Brown
source: Participants Seventy-four TD individuals who had a sibling completed this study. Participants were allocated to one of two conditions according to whether they had a sibling with an ID, or did not (i.e. their sibling was TD). There were 38 participants who had a sibling with ID (82% female, Mage=27.32, SD=9.65) and 36 participants with a TD sibling (92% female, Mage=28.61, SD=10.81); ranging between 13 to 60 years old. Siblings diagnoses are reported in Table 1. Table 1: Diagnoses of participants' siblings Participants were recruited on a voluntary basis through social media advertisements posted by the researcher and by disability organisations (who also sent emails to their followers), and through word of mouth. The researcher developed a digital research flyer summarising study’s purpose and procedure, distributed as described above. To incentivise participation, participants had the option to enter themselves in a prize draw for a £20 Amazon voucher upon completion of the study. A minimum participation age was determined after inputting the text of each questionnaire included in the study into Coh-Metrix (Version 3.0; Graesser, McNamara, Louwerse & Cai, 2004): a web-based software tool assessing the cohesion and coherence of a text. Coh Metrix provides an index of readability by generating the reading age of a piece of text, and the reading age determined of the questionnaires was “grade six”; indicating that 10/11-year-olds should have the ability to comprehend and respond to questions. Thus, it was decided that the questionnaires were suitable for TD individuals aged 12 or above. Consent was gained from all those over 16 years of age, and parental consent for and assent from those aged 12-15 years of age (see “Ethical Considerations” below for further information). Design The study was of a correlational design, investigating the relationship between the following continuous variables: the quality of the sibling relationship, CB displayed by the sibling with I…
publisher: Lancaster University
date: 2018
contributor: Rebecca James
rights: Open
relation: None
format: Data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

The Development of an Attentional Bias toward Body Size Stimuli: Performance on a Novel Stroop Task
subject: None
description: Distorted perceptions of body size have been identified and well-documented in eating disordered (ED) and eating-restricted populations, however, less is known about the development of this distortion. Research has employed Stroop food- and body-word tasks to investigate attentional biases towards semantically-related words and found a significant Stroop effect to such stimuli in ED, and sub-clinical, cohorts. The Size Congruity Effect (SiCE) has confirmed the perception of inanimate object size, however such an effect has not yet been studied in regards to body size specifically. This study recruited a novel Stroop size task to measure the perception of conceptual body size versus physical object size in four developmental age groups (Child, Adolescent, Young Adult and Adult). The Body Satisfaction Questionnaire (BSQ-34) was also taken as a measure of body dissatisfaction in participants over the age of 18. Findings indicate that a significant attentional bias towards body size is present across all age groups, but is most prevalent in adolescent and young adult participants. These findings imply that cognitive interference towards body size stimuli is not only present in the typical population, but is also present in children from aged 7. Body dissatisfaction, measured using the BSQ-34, did not have a significant effect on Stroop interference scores, suggesting that dissatisfaction with one’s own body does not implicate perception of others body size. The findings contribute to the fields understanding of body size misperception throughout typical development, the results also infer that body size perception is special, and not processed in the same way as inanimate size.
creator: Raegan Bridget Cecilia Whitehead
source: Participants Eighty-eight participants (N = 88) were recruited to participate in this research. The participants (35 males, 53 females) were aged between 7 and 59 years (Mage = 23.38, SDage = 14.34). Participants were divided into one of four groups, dependent on their chronological age. Child group. Child participants (N = 24, 8 male and 16 female), aged between 7 and 11 years (Mage = 10.04, SDage = 1.23), were recruited from St Boniface RC Primary School, Salford. A minimum participation age of 7 years was enforced for this experiment as previous research has not identified a consistent Stroop effect with younger children (Comalli et al., 1962). Parental consent was obtained prior to the research and participant assent was obtained on the day of testing. Five participants required glasses to correct their eyesight and were permitted to wear these throughout the testing period. Five participants reported having a specific learning difficulty (SLD); three participants had dyslexia, one participant had dyspraxia, one participant had attention deficit disorder (ADD) and one participant had attention deficit hyperactivity disorder (ADHD). One participant was on the autism spectrum (ASD). All participants with additional needs were performing well in mainstream school and were therefore considered able to participate in this research. Twelve participants had white British or white Irish ethnicity. Three participants had white European ethnicity. Three participants had black African ethnicity. Three participants had mixed or multiple ethnicities. One participant had Chinese Asian ethnicity. One participant had Irish traveller ethnicity. Two participants spoke English as a second language, however both were fluent English speakers. Each child received a reward sticker for their participation. Adolescent group. Adolescent participants (N = 22, 9 males, 13 females), aged between 13 and 16 years (Mage = 14.73, SDage = 1.12), were recruited through opportunity sampling. Socia…
publisher: Lancaster University
date: 2015
contributor: Rebecca James
rights: Open
relation: None
format: Data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Infant Gesture and Parent Knowledge of Development
subject: None
description: Background: Before children can communicate verbally, they use gesture to tell us what they want. Our understanding of the importance of gesture in language development has expanded greatly over the past few decades. Furthermore, the methods used to measure gesture and language development have also progressed. Gesture and language assessment rely heavily on parent reports. It has been suggested that what parents know about development has also consequences for their child’s developmental outcomes. Aims: To validate the gesture section of the UK-CDI Words and Gestures (Alcock, Meints, & Rowland, 2017). And to explore parent knowledge of language and gesture milestones Methods & Procedure: Twenty-seven children and their parents participated in the first experiment. The parents completed the UK-CDI W&G and the children participated in an in- person gesture validation task. Thirty parents with a child 8-18 months participated in the second experiment. They completed the UK-CDI W&G as well as our new parent knowledge questionnaire. Results: In Experiment one, children’s score from the gesture task correlated significantly with parent-reported scores on the UK-CDI W&G. In experiment two, parents were more accurate at ordering and estimating the age of language milestones than they were gesture milestones. Conclusions: The findings for experiment one provides more support and confidence for the UK-CDI W&G as a language assessment tool. This will provide and benefit researchers and clinicians with a standardised tool and method for assessing language norms and delays. The findings for experiment two inform us that parents are not that knowledgeable within the developmental domain of gesture. This provides us with information on where parents need to be educated to benefit the developmental outcomes of their children.
creator: Miranda Sidman
source: Experiment 1 Method In this experiment we attempted to validate the gesture section of the UK-CDI Words and Gestures questionnaire through responses to the questionnaire and with an in-person gesture task procedure. Participants Twenty-seven children and their parent participated in this study. Participants included 10 girls and 17 boys between eight and eighteen months (M= 12.5 months, SD= 2.3 months) who were recruited from the Lancaster University Babylab and through social media (e.g. Facebook). The parents who participated in this study were 26 mothers and one father. To be eligible for this study all participants had to be native British English speakers. All participants were self-selected and received a children’s book for participant payment. Apparatus and Materials UK-CDI Words and Gestures The UK-CDI Words and Gestures (Alcock et al. 2013) is a parent-report questionnaire used to assess the language development of children aged eight to 18 months old. This questionnaire offers a checklist of words from several different categories (e.g., animals, toys, household items), with a total of 395 words. Parents are asked to indicate whether their child can say and understand, just understand, or does not know a word. The child obtains a score for total comprehension (sum of the words they understand) and a total score for production (sum of the words they say and understand). There is also a gesture section consisting of 57 gestures. The gesture section is divided into subsections (e.g., first communicative gestures, games, actions, pretending to be a parent, and imitating other adult actions). In the First Communicative Gesture section, parents are asked to indicate whether their child does a gesture often (two points), sometimes (one point), or not yet (zero points). For the remaining sections parents are asked to tick yes or no if their child does a gesture. A total gesture score is calculated by taking 0.5* the First Communicative Gesture section score and i…
publisher: Lancaster University
date: 2018
contributor: Rebecca James
rights: Open
relation: None
format: Data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Cortical Hyper Excitability correlating with Visual Distortions and Hallucinations
description: The primary focus of our study concerned how abnormalities in visual experiences such as visual distortions or hallucinations result in increase in cortical hyper-excitability in the non-clinical population. Aberrant neural processes leads to anomalous experiences. Susceptibility to such visual distortions reflects elevated levels of cortical hyper excitability. On the account of methodology, Forty-eight non-clinical individuals completed the "Pattern Glare Task" where they viewed certain striped grating patterns with different spatial frequencies. The non-clinical participants also completed the Cortical Hyper-excitability Index (Chi) and the Cambridge Depersonalization Scale (CDS). From the analysis, Pattern glare task performance showed that individuals experienced more visual distortions in the Medium Frequency (3cpd). The CDS and Chi results only confirm our study further. Conclusively, the study suggests that members of the non-clinical population do experience a certain level of increase in cortical hyper-excitability. It establishes the utility of pattern glare with regards to CHi and CDS to add to our existing knowledge.
creator: Nishtha Bakshi
source: Introduction The major objective of this study is to understand the relationship between the cortical hyper-excitability and the various visual hallucinations or distortions in the non-clinical population. The major research question is to understand how the aberrant neural processes lead to anomalous experiences. This section investigates into the methodology that has been used to investigate and validate hypotheses postulated by the research question of this project. The participants for this study are 48 non-clinical constituents. These participants were tested with the Pattern Glare Task, the Cortical Hyper-Excitability Index and the Cambridge Depersonalization Scale. Participants Forty-eight numbers of individuals, undergraduates and postgraduates ageing between 21 and 33 from were recruited for the experiment via random sampling. The mean age of the participants was 24. Out of these, 30 (62%) were male participants while 18 (38 %) were the number of female participants. None of the individuals reported any medical history of seizures, photo sensory epilepsy or were diagnosed with migraine. Individuals suffering from migraine, migraine (aura) or photosensitive epilepsy were excluded from the study. Materials Pattern Glare Test The pattern glare task includes stripy patterns on three separate cards each with different spatial frequencies; low spatial frequency baseline grating (approx. 0.5 cycles per degree), high spatial frequency baseline grating (approx. 12 cpd), and the crucial medium spatial frequency grating (approx. 3 cpd). The computerised version of the pattern glare task was modified for this experiment, as we were using a paper-based version (Wilkins, 1995; Wilkins et al., 1984) for the same. The stimuli used in the experiment are given in Figure 1. The individuals are asked to stare at the white dot in the center of each pattern for approximately 10-15 seconds, while holding each pattern at arm's length. Following, a series of questions are asked to …
publisher: Lancaster University
date: 2018
contributor: Ellie Ball
rights: Open
relation: None
format: data/Excel.csv
language: English
type: Data
coverage: LA1 4YF

Accessing Cortical Hyperexcitatbility and Its Predisposition Using Two Types of Measurements
description: This study aimed to explore in depth about the cortex hyperexcitability. In order to do so, the study will use the pattern glare task and three questionnaires. These three questionnaires include the Cortex Hyperexcitability Index II, Cardiff Anomalous Perceptions scale, and the Multi-Modality Unusual Sensory Experiences Questionnaire. The pattern glare task induces on-spot hallucinations and distortions, while the questionnaires measure the long-term daily unusual sensory experiences one may have experienced. In this study, both the questionnaires and the task measured the same underlying factor, the cortex hyperexcitability. In the sense that it was hypothesized that the predisposition of seizure-like hallucinations and distortions and of daily-based hallucinations and anomalous experiences should be associated in a particular way. The pattern glare task had two blocks in the experiment, one with a blindfold and the other without. They were presented to participants in different orders to counterbalance the order effect. In between the two blocks, the participants answered the three questionnaires. The result of the study showed no significant effect of the blindfold, suggesting that wearing the blindfold for five minutes neither increased the sensitivity of the eyes nor the visual cortex. Most of the relationships between the pattern glare and questionnaires failed to be significant. The investigation on the association between the predispositions of the two types of hallucinations also failed to show any significance, only MUSEQ and pattern glare has a significant correlation. The migraine and migraine with aura groups appeared to be more sensitive to the phosphene phenomena. Their sensitivity, though the results were not significant, could be clearly observed through descriptive statistics. Although the results and findings failed to prove the research hypothesis, probably due to the main limitation of the poorly presented stimuli, the current study to some exte…
creator: Flora Zuo
source: Along with the pattern glare task, there were three more questionnaires used in the study, these are MUSEQ (Mitchell et al., 2017), CAPS (Bell et al., 2006), and CHI II (Fong et al., in press). This study has been ethically approved by the Department of Psychology in Lancaster University on 11th May 2018. Participants The current study screened participants before they could take part in the experiment, the screening standard is whether they have been diagnosed with photosensitive epilepsy, epilepsy, or that they recently had a brain or eye surgery. This criterion was created as the viewing of the striped pattern of particular spatial frequencies may induce seizures in patients with photosensitive epilepsy (Wilkins et al., 1984). It turned out none were excluded due to disease or had a history of diseases. There was a total of 43 participants who took part in the study. Among them, 15 were males and 28 were females. The age ranged from 19 to 36, with a standard deviation of 2.92, and around half of the participants were native English speakers. The six participants who self-reported having a migraine or a migraine with aura were noted before the study, as the pattern glare task may induce or intensify their symptoms, which can cause visual discomfort, visual distortions, or a headache. Among the six participants who reported they had migraineur, three of them were migraineurs with aura. Stimuli and Procedure The current study used stimuli that were printed onto cards, and the stimuli were presented to the participants from around 50 cm away at eye level. The patterns were the same size at 20mm * 15 mm, all in black and white, and with the shape of the ellipse. According to the given conditions, the visual angle was calculated to be 12.84 degrees. The three questionnaires were all printed on paper, and the participants were asked to read aloud their answers instead of writing it down. The plain black blindfold which participants were asked to wear during the study wa…
publisher: Lancaster University
date: 2015
contributor: Ellie Ball
rights: Open
relation: None
format: data/SPSS.sav data/.JASP
language: English
type: Data
coverage: LA1 4YF

The Shock Impact: An investigation of attitudes towards the use of shock tactics in charity advertisements.
subject: Shock Advertising Gender Charity
description: While the use of shock has been praised for increasing attention, it has also been shown to cause distress and negatively affect the perception of the organization or brand. The use of shock advertising is increasingly popular in the non-profit sector, with organizations using shocking visual imagery to encourage viewers to take action against a cause or increase donations. This study aimed to deepen our understanding of attitudes held towards the effectiveness of this, and uncover attributes that contribute to this. Based on previous research into the effects of gender on advertisement preferences, we also analysed the opinions of male and female participants to unearth preferences for shocking or non-shocking advertisements. Three focus groups were conducted to collect attitudes towards charity advertisements. Participants were presented with six advertisements, split into three categories of health, animal, and child-based charities, each with one shocking and one non-shocking campaign. To compare genders, one focus group contained only males, one only female, and one mixed. It was found that the effectiveness of shock was perceived as higher for health related causes, lower for children’s charities, and mixed for animal causes. There was a difference between males and females in attitudes towards the use of shock in animal based charities, with females engaging more with the non-shocking advertisement, and males with the shocking. Results from this research improve our knowledge of when and why shock should be used in charity advertisements, how it can be used to target certain audiences.
creator: Victoria Meadows
source: Participants Sixteen participants were used in this study, consisting of students attending Lancaster University, with an age range from 20 to 28 years old. The sample had a majority of native speakers (13), with two Romanian and one Panamanian native speaker (English as second language). Participants were collected through opportunity sampling and took part in the study voluntarily. This study received departmental approval before data collection commenced. Design The study consisted of three focus groups: one containing only females (FGF), and one of only males (FGM) to examine any differences in attitudes between genders, and one of mixed gender (FG1) in order to assess possible conflicting attitudes within the group. Five students participated in the mixed focus group (three males, two females), five students in the female focus group, and six in the male focus group. Focus groups were conducted in a private room and lasted 40-50 minutes. Materials The stimuli presented to participants were of existing advertising campaigns released by non-profit organizations in the United Kingdom and United Sates of America. Three ‘non-shocking’ advertisements and three ‘shocking’ advertisements were chosen, with one centered around health, animal cruelty, and child abuse in both categories (Appendix A). ‘Shocking’ advertising has been defined by Dahl and colleagues (2003) as something that violates the social norm, including content that is seen as disgusting, obscene, vulgar, morally offensive, or containing sexual references. Using this definition as a guide, the ‘non-shocking’ advertisements were chosen dependent on the lack of these traits and did not include, for example, references to blood or death, obscene gestures, or violence. Adverts released by the National Society for the Prevention of Cruelty to Children (NSPCC), the National Health Service (NHS), and Battersea Dogs and Cats Home were chosen. Again, using this definition, we selected ‘shocking’ advertisements fo…
publisher: Lancaster University
date: 2018
contributor: Ellie Ball
rights: Open
relation: None
format: Text/nvivo
language: English
type: Text
coverage: LA1 4YF

The Effect of Systematic Variance in Action Capabilities on Grasp Ability Perception.
subject: Embodied perception Grasp ability Affordance perception Virtual Reality
description: The ecological approach to visual perception asserts that individuals perceive environments relative to the possibility of action within their environment. Hence, to successfully interact with one’s environment, individuals must be able to accurately perceive the extent over which actions can be performed, widely referred to as action boundaries. Furthermore, as the world in which we inhabit is continually changing and subsequently placing various constraints upon ones action boundaries, it is necessary for individuals to be able to update their perceived action boundaries to accommodate for such variance. While research has displayed that individuals can update their perceptions to accommodate for variance, what is unclear in these circumstances is which action boundary does the perceptual system calibrate to. This study investigated this by analysing the effect of systematic variance on perceived grasp ability in virtual reality. Participants provided estimates of grasp ability following motor experience grasping with either a small, normal, large or a varied size hand. In the variance condition, participants experienced the small hand 25% of the time, the normal hand 25% of the time, and the large hand 50% of the time. The results indicated that participants’ perception of grasp ability reflected the artificial manipulation such that grasp ability was largest in the large hand condition. In addition, regarding the variable condition participants took all visual information into consideration however erred on the side of caution. However, it may be that factors such as age and personality influenced the results.
creator: Megan Rose Readman
source: Open Science Framework (OSF) This study has been pre-registered with the OSF; See https://osf.io/zkjdt/ for the main OSF project page. The following study deviated from the pre-registration in that data collection occurred for 12 days longer than initially intended as participant uptake was not as high as initially assumed it would be. Participants 30 Lancaster University Students (5 males and 25 females) aged between 18-26 (Mage = 21.07, SDage = 1.17), naïve to the purpose of this study, participated. All participants were recruited via opportunity sampling, utilising the Lancaster University Sona research participation system, advertisements and the researcher’s social network, and were paid £5 for their participation. Of these participants 29 were right-handed, and one was mixed-handed. The one mixed-handed participant elected to complete the study with their right hand, therefore, the following conclusions and data should be treated as all right-handed participants. In addition, all participants had normal or corrected-to-normal vision and had no known medical history of visual atypicalties, beyond being long or short-sighted, motoric or rheumatologic difficulties. All participants provided informed consent. Lancaster University Research Ethics Committee granted ethical approval for this study. Stimuli and apparatus A virtual environment was developed in Unity 3D© Gaming Engine with the Leap Motion plugin. The 3D VR colour display comprised a 3D model of a room in which a table was located in the centre. Upon this table were either two grey dots (in the calibration trials; See Panel A of Figure 2) or a grey block (block size manipulation trials; See Panel B Figure 2). The participant’s viewed the VR from a first-person perspective reflecting their natural eye-height. The environment was presented to participants through an Oculus Rift CV1 HMD, which displayed the stereoscopic reality at 2160×1200 at 90Hz split over both displays (Binstock, 2015). The movement of…
publisher: Lancaster University
date: 2018
contributor: Ellie Ball
rights: Open
relation: None
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

The effects of ambient temperature on aggressive cognitions
subject: Ambient, temperature, aggression Linear mixed effects modelling, regression, correlation
description: The world is getting warmer and it is of interest to researchers to explore how changes in temperature experience affect human behaviour. The heat hypothesis suggests that an increase in heat is associated with an increase in antisocial behaviour (e.g. violence, aggression). However social embodiment studies have also demonstrated hotter temperatures to be associated with less antisocial behaviour (e.g. greater gift giving). This study investigated whether higher ambient temperatures are associated with more or less antisocial responding using a controlled laboratory approach. Participants were placed into either a cold room or a hot room whilst they completed two tasks that implicitly measured the accessibility of aggressive cognitions. Using a combination of linear mixed effects analyses and regression analyses, the results demonstrated that there was no significant difference between the two temperature conditions concerning the accessibility of aggressive cognitions in a lexical decision go/no-go task and a word fragment completion task. Consequently the heat hypothesis and theories based upon a social embodiment framework were not supported in this case. Possible alternative explanations and limitations of the study are discussed regarding the inconsistent results to that proposed by particular theoretical frameworks and illustrated in previous research. Directions for future research are suggested in light of the present findings.
creator: Melissa Barclay
source: Participants In total, 65 participants took part in this study. Unfortunately the preregistered sample size figure of 120 participants was unable to be reached due to recruitment limitations. Participants were recruited via Lancaster University’s SONA system, via adverts, were friends of the researcher or were recruited on an opportunistic basis around the Lancaster University campus. As a reward for participating, participants were entered into a prize draw to win one of 12 £10 Amazon vouchers. Participants were excluded if they met any of several a priori agreed upon rules for exclusion: (a) non-native English speaker, or (b) made a connection in the debrief section between the room temperature and aggression measurements. Three participants were excluded from the analyses on this basis. Therefore 62 participants data remained in the analyses. Demographic information was obtained using questions on the Qualtrics survey (Qualtrics, Provo, UT). The mean age of participants was 25.29 years (SD = 8.83; 43 female, 19 male). It was preregistered that participants must be between 18 and 55 years of age however due to the prospect of increasing the sample size, the age range was increased to 18 to 60 years of age. Participants were randomly assigned to the cold condition (n = 31) or the hot condition (n = 31). Materials Lexical decision go/no-go task. A lexical decision go/no-go task was used to gauge the accessibility of aggressive cognitions. The standard lexical decision task (LDT) is an indirect measure of semantic activation of specific constructs (e.g. aggression) and is an excellent method to assess the activation of such semantic networks (Marsh & Landau, 1995; see Parrott, Zeichner & Evces, 2005). Advantageously, as the task does not require conscious expression, it is not easily affected by demand characteristics (see Greitemeyer & Osswald, 2011). The LDT task was used in conjunction with a go/no-go response whereby participants are instructed to respond as quic…
publisher: Lancaster University
date: 2015
contributor: Ellie Ball
rights: Open
relation: None
format: Data/Excel.csv
language: English
type: Data
coverage: LA1 4YF