National Identity of chinese overseas student
description: Since 21st century, with the development of global and China’s economy, an increasing number of Chinese students preferred study abroad. Chinese oversea students are very special group. They were influenced by the traditional Chinese culture and education. They also accept Western education and thought. This research aims to investigate whether the study-abroad experience will affect Chinese oversea students’ national identity. 35 Chinese students who are studying in UK and 35 Chinese students who are studying in China completed the questionnaire which assessed national identity. All questionnaires sent to the participants by email. According to the results of this study, Chinese students who are studying in UK did not show significant differences in national identity by compared with the Chinese students who are studying in China. Results of current study also indicated that Chinese students’ ethnocentrism scores were marginally higher than Chinese oversea students.
creator: Yisu Hu
source: The national identity was assessed using the National Identity Scale. The National Identity Scale has five factors: membership, private, public, Identity and comparison. On a 7-point Liker Scale, participants reported their agreement (1 = strongly disagree, 7 = strongly agree) with items. Ethnocentrism was measured with the Revised Ethnocentrism Scale, on a 5-point Liker scale, participants indicated their agreement (1 = strongly disagree, 5 = strongly agree) with statements.
publisher: Lancaster University
date: 2013
contributor: Eleni Sevastopoulou
language: English
type: Data

Testing The Validity of Videogame Modifications for Psychological Research
description: An experiment consisting of 40 participants sampled from both Lancaster University and the Sefton area investigated the validity of using video game modifications (Mods) to construct more reliable testing methods for video game research. Mods are additions to video game code that allow the manipulation of various otherwise unattainable features. It is typical of research in this area to use two different games when attempting to manipulate one variable, this often results in a failure to compare like for like leaving various extraneous variables unaccounted for. Building upon the work of Böche (2009), this present research uses a program Garry’s Mod to construct identical variations that were relatable to popular current games while attempting to manipulate a single variable, violence. Participants played both an antisocial and prosocial variation of the same game and were asked to fill out a survey documenting their opinions on the game and its traits. It was predicted that while features such as graphics, maps, difficulty and the player’s performance in the game would not differ, the self reported violence participants experienced between variations would significantly differ. Predicted trends were observed in ratings of violence t(39) = -22.06, p < .001 and whether the player character’s actions were perceived as prosocial t(39) = -14.64, p < .001. Contrary to predictions, participant’s reported enjoyment t(39) = -4.55, p< 0.001 and the similarity of the game mission to the current game market t(39) = -6.37, p < 0.001 also differed significantly between variations. The implications are discussed throughout the paper.
creator: Matthew McArthur
source: Participants were randomly allocated into two groups. The first group (“antisocial first”) played and answered questions concerning the antisocial version before then playing and answering questions concerning the prosocial version. The order was reversed for participants in the second group (“prosocial first”). Antisocial first. The group that played as soldiers first consisted of 14 males and 6 females. The ages of this sample ranged from 18 to 31 years with a mean of 22.25 and a standard deviation of 2.49. Prosocial first. A group of 14 males, 5 females and one individual who abstained from recording gender played the medic scenario first. The ages ranged from 19 to 26 years, with a mean of 22.3 standard deviation of 1.87. Task, Materials and Apparatus Several specialized items were required to set up and conduct this research. In order to attract participants, an email was sent to the Psychology students of Lancaster University as well as several flyers positioned around the department (See Appendix). These adverts offered a chance to win a £20 Amazon gift card for participation and provided individuals with the e-mail of researchers in order to set up meetings. Hardware. Data was collected using a Macbook Pro with a 13 inch screen. The laptop had a 2.5 GHz (Gigahertz) dual core processor, 4 GB (Gigabytes) of RAM (Random Access Memory), 500 GB Hard Drive memory space and an Intel HD Graphics 4000 graphics card. As well as the Macbook, an apple MagSafe power adapter, a wired optical mouse, a mouse mat and a USB powered laptop cooling pad were used (See Appendix). Software. The Macbook Pro operated the Mountain Lion operating system by Apple and several programs were required to run this experiment. Questionnaires concerning demographic information and perceptions of video games were created using an online research suite, Qualtrics. The questionnaire consisted of three sections (See Appendix). Firstly, participants were asked to input their demographic informatio…
publisher: Lancaster University
contributor: Lizzie Wardman
format: .csv file
language: English
type: Data
coverage: LA1 4YF

Carer adaptation to childhood epilepsy: The role of the Epilepsy Specialist Nurse.
description: Positive carer adaptation to childhood epilepsy is essential as poor adaptation can be detrimental to child behaviour outcomes. Fulfilment of carer psycho social and informational need is important to facilitate successful adaptation to childhood epilepsy. The role of the Epilepsy Nurse Specialists (ESN) is well suited to meet psychosocial need and so ESNs are hypothesised to improve carer adaptation and in turn child behaviour. This study investigated carer adaptation in geographical areas in the north of England with and without ESN provision using telephone interviews with carers of children with epilepsy. It was found that ESN provision had no significant effect on carer adaptation, psycho social needs of the carer, or child behaviour. Reasons for why no effect was found is attributed to the significant difference in condition severity and comorbidity between the groups that require more complex care needs. Limitations and future research directions are discussed.
creator: Kate Greene
source: 1. Parent Response to Child Illness (PRCI). Participants were assessed in three outcome measures. 2. Parent Report of Psychosocial Care Scale (PRPCS). The second area of assessment was carers' perceived need for information and support. 3. Child Behaviour Checklist (CBCL). The third measure is a measure of child behaviour using the CBCL (Achenbach & Rescorla, 2001). 4. Hague Seizure Severity Scale (HASS). Participants were also asked to provide information relating to their child's seizure severity, their mental health and demographic information so intergroup comparisons could be made. 5. General Health Questionnaire (GHQ). Mental health of the carer was assessed using the short form of the GHQ (Goldberg & Hillier, 1979). 6. Demographic Information. Additionally participants were asked to complete a questionnaire containing demographic information, and also information relating to age of seizure onset, time of last seizure, seizure frequency, anti-epileptic drug (AED)therapy and adherence to this medication.
publisher: Lancaster University
date: 2013
contributor: Chen, Jhih-Ying
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Sketch Mental Reinstatement of Context: A Comparison of Autistic and Typically Able Children’s Drawings
description: The increasing number of children coming into contact with the criminal justice system is prompting further research into interviewing children. There is a lack of research in the area of children with developmental disorders such as autism (Mcrory, Henry & Happe, 2007). As sketching is one of the domains in which children develop favourably in comparison to their age matched peers it could be utilised in order to gain the most information. Sketch MRC has been used on typically developing individuals and has been very beneficial for a variety of reasons such as; gives structure to narrative, lessens cognitive demand of interviewer and also lessens social demand of interview. This study aims to see whether content and style of the drawings of typically developing and autistic group are similar. Also correlating data in the sketch to data from the interview recall would give insight into how the act of drawing may be beneficial. A group of 30 children who were either typically developing or autistic were split into 3 groups depending on the results of BPVS 3 and RPM. All children watched a film stimulus and were then asked to recall as much information as possible in a sketch MRC condition. The drawings were then analysed. Autistic children’s sketches when compared with mental ability matched children showed similarities in; number of salient items, number of items drawn, representational detail, detail in human figure drawings, number of correct, incorrect and confabulation as well as accuracy. A regression model indicated correct number of items recalled in verbal transcript significantly predicted the correct number of items in the sketch. By presenting a significant relationship between number of correct items sketched and recalled it can be said the act of drawing is useful in the sketch MRC condition. This indicates that the sketch MRC condition is just as useful for the autistic individuals as it is for the TD individuals.
creator: Mehar-Un-Nissa Masood
source: A between subject’s experimental design was employed with two independent variables: Group, with two levels: (i) autistic, (ii) typically developed, and Mental ability: low, intermediate, and high. The dependent variable was the drawings which were produced during the interview and were coded using a top down coding scheme measuring the number of correct, incorrect, confabulated items of recall and accuracy. Content including representational detail of human figure drawing and what the individual focuses whether it is on people or the environment. Qualitative analysis attempts to uncover a range of issues such as; is structure used in the sketch, whether the sketches depict movement or a still image, the detail with which the items are drawn, and if the sketch demand interaction. Materials Film stimulus – Each child individually viewed a non-violent crime film exactly one minute in duration. The stimulus film was one which had been previously used in police training sessions. Keeping in mind ethical guidelines the clip shown had no abuse or violence. The film depicted a busy road with a roundabout, two people walk from around the corner and into a shop. Moments later the two individuals run out of the shop with another individual chasing after them. The clip then ends. The British Picture Vocabulary Scale: Third Edition (BPVS3) is used in order to act as a distracter task but also determine the child’s mental ability. The BPVS3 plays an important role in assessing a child’s receptive vocabulary, from 3 years up to 16 years of age. Ravens Progressive Matrices (RPM) is also required not only to act as a distracter task but also determine the child’s mental ability. The RPM is a nonverbal group test ranging from 5 year olds to the elderly. It consists of 60 multiple choice questions listed in order of difficulty. iPad was used to show children the film stimulus with approximately a 8-inch screen. The child was able to hold the iPad themselves to watch the film stimulus…
publisher: Lancaster University
date: 2013
contributor: Nicola Cook
language: English
type: Data
coverage: LA1 4YF

The Impact of Spatial Locations Involving Schema Representations on False Memories
subject: Schema, false memory, source monitoring, distinctiveness heuristic, object-location binding.
description: While numerous studies have investigated the effects of schema on false memories, few have looked at how schematic framework involving spatial locations have influenced levels of true and false memories in different age groups. For this study, two separate analyses were conducted; both analyses required participants to study four environment scenes, which contained schema- consistent objects that were placed in either schema-expected or schema-unexpected locations and schema- irrelevant objects. After each scene, a distractor task was presented, followed by the test scene. In the first analysis, false memory rates were examined by adding objects, which were not present during study, into test scenes; in the second analysis, false memory rates were assessed by shifting schema-consistent objects from a schema-expected to a schema-unexpected location or vice versa between study and test scene. In both analyses, target objects that remained in the same location for both study and test scenes assessed for true memories. Three different age groups were studied; younger children aged seven and eight, older children aged nine and ten, and adults who were university students. Results revealed that overall, adults were more schema-bound, and had significantly higher levels of true memories as well as significantly lower levels of false memories compared to younger and older children. Furthermore, schema-inconsistent objects attracted lower levels of false memories across all age groups. However, objects that shifted from a schema-unexpected to a schema-expected location yielded high false memories for object-location pairing. This study is of particular significance to the field of forensic psychology.
creator: Ji Yun Gan
source: The experiment was programmed using a computer software called Psyscript and was run on a Mac laptop. Four different environments were used during the experiment, which were a kitchen, a living room, an office and a bathroom. For the practice run, a separate image, which was a seminar room, was used. All the photographs used were standardized across all four environments, with each photograph being 1300 x 864 pixels, to ensure that the quality and clarity of each photograph was the same. To every environment image, three different versions were prepared for the study scene, ensuring that all six of the schema-relevant target objects had the opportunity to appear in a schema-unexpected location, a schema-expected location, or not being present at all. Moreover, to every version, two test scenes were prepared, to create a variation between which of the target objects that were initially placed in schema-relevant or schema-irrelevant locations during study phase would be shifted during the test scene. Figure 1a is an example of a bathroom scene during study phase and Figure 1b is an example of the test scene for that version. The program had been set to ensure that the sequence of the four different environment images would be pseudo-randomized for counterbalancing purposes, in which all the scenes were presented once, whereas the versions and test scenes selected were randomized. Moreover, the target objects that were circled during the test scenes were also pseudo-randomized, in which each object would only be circled once. For the practice run, both the study scene and the test scene were presented in a hardcopy form, which was laminated. Two separate slips of paper were prepared, one being “Was this object anywhere in this picture before?” for the participants allocated to the Presence condition, and “Was this object in this place before?” for the participants allocated to the Location condition. The paper slips containing the questions were left on the table for p…
publisher: Lancaster University
contributor: Rachel Coyle
language: English
coverage: LA1 4YF

Could eye movements provide a window into early signs of dementia? Investigating the relationship between eye movements and cognitive decline.
subject: saccades Alzheimers
description: Past research has indicated a relationship between eye movement abilities and cognitive decline. Specifically, performances on the anti-saccade task and pro-saccade task have demonstrated a correlation with Alzheimer’s disease (AD) severity, suggesting that impairments in visual ability may be a potential biomarker for dementia. However, little research has investigated whether the same deficiency is present in more ecologically valid tasks. The current study therefore aimed to extend the dementia literature by examining eye movement abilities in individuals with AD when completing a task that required the visual exploration of videos. In order to investigate a disease effect, patients with AD were compared to healthy older controls. To explore age effects, the older controls were additionally compared to healthy younger controls. To attempt to replicate previous findings, all groups first completed both the pro-saccade and anti-saccade task, before subsequently completing a video task designed to require similar abilities as those necessitated by the anti-saccade task. The findings revealed clear qualitative differences between the age effect and the disease effect on the anti-saccade task, suggesting that AD is not purely an accelerated form of ageing. Furthermore, the results supported the contemporary literature, in that, patients with AD made more errors, and less corrected errors, on the anti-saccade task. In turn, these results advocate for the utilisation of the task as a biomarker of AD. However, this impairment did not translate to the videos task. These results suggest that certain conditions may be conducive to normal viewing behaviour in patients with AD, and thus may potentially indicate that the natural exploration of videos is not a reliable biomarker for AD.
creator: Jennifer Grayling
source: For all saccade tasks, a repeated measures design was used, with group as the independent variable (AD, OC, and YC). For the PST there were 2 dependent variables: latency and amplitude (see appendix A for definitions). For the AST there were 5 dependent variables latency, amplitude, number of errors, corrected errors percentage, and corrected errors start time (see appendix B for definitions). For the videos a 3(Group: AD, OC, YC) x 2(Instructions: free view, instructed view) mixed design was used, with group as a between-subjects factor and instructions as a within-subjects factor. For each of the videos, dwell time was calculated as the dependent variable. A total of 25 AD, 17 OC and 37 YC completed the video task. Materials Eye tracking apparatus. An EyeLink Desktop 1000 eye-tracker was used at 1000Hz to record eye movements. Participants sat approximately 55cm away from the screen with their head on a chin rest to minimise movement. A 3x3 grid of sequentially appearing dots was used to calibrate participant’s dominant eye with the machine. Pro-saccade task. The PST provides a measure of involuntary responses to visual stimulus. The methods utilised in this study followed previously established procedures (Crawford et al., 2005). In order to centre the participant’s gaze, the trial commenced displaying a central fixation target for 1000 milliseconds. This target then disappeared for 200 milliseconds, before a peripheral target appeared for 2000 milliseconds either to the left or right of the initial central fixation target (at ± 4°). The direction was randomised in order to avoid predictive saccades. The inter-trial interval then took place for 1200 milliseconds. The next trial began when the central fixation point reappeared. The participant’s task was to look at the peripheral target as quickly and accurately as possible (see appendix C). There were 36 trials in total. Anti-saccade task. The AST provides a measure of inhibition. The task format was identical to…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
relation: This is part of an on-going EPSRC funded MoDEM study approved by the NHS to Dr Crawford
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

What impact does the model statement have on future intentions for liars and truth tellers?
subject: liars manipulation model statement truth tellers veracity
description: Current literature states that there is a marked difference between statements given by truth tellers in comparison to liars. This difference is seemingly determined from when the cognitive load for participants is increased and liars struggle more. There is also evidence from distinctions in the linguistic make-up of the statements. Thirty-six undergraduate participants took part in a study exploring the effect of the model statement on truth tellers compared to liars when discussing a future event. All participants gave their first statement, then listened to the model statement before giving their second statement. Participants also filled out a questionnaire after completing the interview. All interviews were transcribed and analysed using CBCA, WMatrix and ANOVA. Results indicated that while there was a clear effect of the model statement, there was no significant effect of veracity from the CBCA and ANOVA analysis. On the other hand, WMatrix indicated differences in veracity. In conclusion, both truth tellers and liars were able to increase the amount of information between their first and second statements, thus providing an effect of the model statement. However, there were nevertheless distinct differences between the language used by participants under both conditions; suggesting that there are in fact marked differences between truth tellers and liars when discussing a future event.
creator: Eleanor Evans
source: The model statement (Appendix A) is a 734-word document and was replicated from Leal et al. (2015). It is known that the model statement had an effect in the Leal et al. (2015) experiment and therefore it seemed appropriate to remain consistent with using the exact same model statement for this study. The interview questions (Appendix B) were also adapted from the Leal et al. (2015) study. Questionnaires (Appendix C and Appendix D) were fashioned for each condition. The material for the questionnaires was largely developed for this experiment with the questions specifically tailored to relate to the interview. Both questionnaires contained a total of nine questions, a mix of Likert-scale and open-ended questions. A digirecorder was used to record all participant interviews. This study is a 2 (within factor: the manipulation through using the model statement) x 2 (between factor: the veracity, participants are either in the truth telling condition or the lying condition) mixed effects ANOVA. The experiment was carried out in two sections, the first being the interview and the second involving a questionnaire. Procedure Before completing the experiment, all participants were provided with an information sheet (Appendix E). Participants met with the researcher so that they could be briefed about their task: to discuss the day in which the participants would go and collect their degree results. In addition, the participants were given a consent form (Appendix F), which they were required to fill out in order to participate. Participants took part in the experiment individually. Once consent was given the participants were further briefed about which condition they would be participating in – either the truth telling condition or the lying condition. Participants were randomly assigned to one of the conditions. All participants were told as a baseline for the interview that the normality for collecting their degree results was that they would go to their subject departme…
publisher: Lancaster University
date: 2017
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

The Social Functionality of Language Coordination: Linguistic Alignment in Children with and Without Autism.
subject: linguistic alignment autism
description: Linguistic alignment between conversationalists is a well documented phenomenon; however, the underlying motivational basis for this tendency remains to be established. This study explored the extent to which language convergence in terms of both lexical choice and syntactic structure is mediated by feelings of affiliation toward an interactional partner. In Experiment 1, children with Autistic Spectrum Disorder (ASD) and typically developing (TD) children completed a ‘Snap!’ game in which they alternated turns to name picture cards with a partner. In actuality, the partner was an experimental confederate who utilised non-preferred lexical choices to name the pictures. Results found that all children aligned their word choices with the lexical selections of the experimenter to an equivalent extent. However, evidence to link this tendency toward liking for an interactional partner could not be substantiated. Experiment 2 sought to further investigate evidence for syntactic convergence in children and employed a replication of the paradigm utilised by Allen et al. (2011). Again, there were no differences between the alignment abilities of children with ASD and the performance TD controls. Taken together, the results of this study add more support for the notion of automated low-level priming as one explanation of convergent functioning. Identified implications of these findings and proposals for future research are discussed.
creator: Elizabeth Osborn
source: Lexical Snap Cards The experimental materials comprised of 16 paired experimental items and 50 filler picture cards. An initial pool of 55 items which could be named by two different lexical choices was compiled by images provided by Snodgrass and Vanderwart (1980) and experimental items utilised by Branigan et al. (2011). The images were presented in a list alongside two lexical choices to name each picture; one lexical choice was a highly preferred name for the picture which was paired with a second less-preferred but equally appropriate word to name the picture. For example, an image of a mushroom was presented adjacent to the names ‘Mushroom’ and ‘Toadstool’. Ten adult participants were then asked to individually rate the appropriateness of each lexical choice for naming the pictures on a seven point Likert scale, with ‘1’ indicative that the lexical choice was completely inappropriate for naming the picture and ‘7’ indicative that the lexical choice was completely appropriate for naming for the picture. Additionally, using a forced choice paradigm each participant was required to indicate their preferred word choice for naming the picture from the two options provided. From this initial pool, twenty-four items were identified where both lexical choices had acceptability ratings above five and where there appeared a distinct majority preference for one word choice to name the picture (above 80%). Ten typically developing children (mean age: 9.7 years, range 9.2-10.1 years) were then asked to spontaneously provide names for these pictures in the absence of written or verbal prompts in order to further confirm the existence of a distinct lexical preference for each picture in child participants. A final list of 16 experimental items (see Appendix 1) was then selected where over 80% of children spontaneously used the word choices that had been preferentially indicated by adults to name the pictures. The final card set therefore comprised of 82 cards: the 16 paired …
publisher: Lancaster University
date: 2013
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Analogical transfer beyond the analog
subject: analogical transfer insight problem solving extra constraints developmental differences maximization of progress
description: Analogical problem solving involves transferring the method used to solve the base analog onto the target analog based on the structural similarity they share. Studies have found that Experts have no difficulty in solving domain specific analogical problems. While, novice problem solvers fail to solve such problems due to their difficulty in retrieving the base analog. Failure to recollect the correct base analog forces the problem solver to solve the problem in an act first think later manner. They use number of maximizing moves within the problem space to reach the goal state quickly. Use of such maximizing moves in solving analogical problems leads to an impasse, while alternative moves must be sought out. The current study tries to overcome the problem of retrieval of the correct base analog, by implementing an additional factor termed as extra constraint in solving analogical problem. These extra constraint acts in a manner which inhibit the problem solver from choosing problem moves that aim to maximizing their progress to reach the goal state which must essentially be avoided in analogical problem solving tasks. A secondary aim focuses on examining if there exists’ any difference between an adolescent problem solver and adult problem solver. Method: A total of 64 Participants within the age group of, 12-15 and 18-21 years were administered three problems (2 analogical and 1 non analogical). Results: Results demonstrate that the predictor variables (age or money) were not able to predict that participants from the older age category would perform better than the younger age group on any of the problems. Based on second aim, results showed that the older age group able to solve more problems successfully than the younger age group.
creator: Radhika Kuppanda
source: The test materials consisted of paper and pencil tasks (see appended booklet). Each Participant was provided with a booklet which consisted of a set of 5 problems, comprising three experimental tasks and two filler tasks. The first problem was the analogical source problem (sheep dog problem), followed by a filler task (anagram solution). The second problem was the transfer problem (9 ball problem), followed by a second filler task (algebra solution). The last problem was the non-analog problem (cheap necklace problem). There was space provided under each of the problems to allow the participant to work out the solution to each problem. Solutions to each of the problems were also given for the participants. Design and Procedure The study design comprised of a two between-subjects factors. The first factor is Age (12-15; 18-21 years). The second factor is Resource (£8 vs. £12). The dependent variable was the number of correct solutions. The aim of the research was to assess whether to two predictor variables, age and money would predict whether the participant would solve the problem correctly or incorrectly. As per the BPS rules, confidentiality and anonymity of participants were strictly maintained. The study was conducted in a classroom setting with 16 participants being administered the problems at a time. Each participant from each age group was first assigned to low or high resource conditions. 50 % of the participants from older and younger age group received low resource condition (8 pounds) and other 50% high resource condition (12 pounds). Participants received the booklet containing the 3 problems and 2 filler tasks. Each participant was given 5 minutes to attempt each problem. After five minutes, the solution to each problem is shown. The problems contained in the booklet are as follows: ¥ Source problem (killer dog) ¥ Filler task(anagrams) ¥ Transfer problem (ball problem- £8 or £12 versions); ¥ Filler task(algebra) ¥ Non-analogical problem (cheap neckla…
publisher: Lancaster University
date: 2013
contributor: John Towse
rights: Open
format: data/SPSS.sav
language: English
type: Data
coverage: LA1 4YF

Effects of service brands’ current marketing strategies on customer attitude and behaviour
description: This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977 participants completing an online survey, along with 30 participants taking part in a supporting qualitative online community panel exploring customers’ attitudes in more depth. Descriptive analysis showed that although participants’ loyalty reasons and bad provider experiences were predominantly determined by price, service quality was also an important factor. When choosing service providers, participants showed no preference between price and service, however slightly preferred price over reputation. Furthermore, significant correlations were found for the majority of provider switching attitudes and switching behaviours. Segmentation analysis identified four types of customers based on awareness of offers and convenience to switch: ‘Passive Loyals’, ‘Sceptical Loyals’, ‘Loyal Opportunity Switchers’ and ‘Conditioned Switchers’. A pattern was found amongst age groups – the older the participant, the more likely they preferred new customer deals over loyalty offers, were more interested in price over service quality and brand reputation, and had more expertise in the service industry. Due to the importance of customer retention (Berry, 1983), results implied brands should focus on loyalty rewards, along with gaining customers’ trust in their service quality and reliability.
creator: Laura Gould
source: Materials and procedure The online survey included both closed and open questions, thus a mixture of quantitative and qualitative methods. Participants were asked a few demographic questions: their gender, age, employment status, type of residence, location, and how long they had been a UK resident. Those who had not been screened were quizzed on their switching and service provider behaviours and attitudes. The questions were repeated for each service type, depending on whether participants had confirmed to paying for, or making decisions on electricity, gas or car insurance, and whether they’re household energy was on a dual fuel package or organised separately. The questions that were repeated were a select few, which required separate data for each service type. These included inquiries into people’s prior switching behaviour, reasons for maintaining a relationship with their current provider, and any ‘bad’ experiences they had encountered with a service provider. This was then followed by general attitudinal scales concerned with loyalty and switching amongst service providers. The data was collected in Confirmit, a software used to create, monitor and analyse online surveys (http://www.confirmit.com/). The quantitative information was analysed in Reportal, Confirmit’s analysis feature. The qualitative answers were transferred into Microsoft Excel, and examined through the CIT (Flanagan, 1954). Stage 2: Method The second stage of the project involved segmenting participants into different groups, in order to identify different people’s needs and desires in regard to switching and loyalty, and how brands should consider different types of individuals in their marketing and advertising. First, segmentation dimensions were established, and every participants was assigned to a particular segmentation cluster. Secondly, the different segments were profiled to make each group as distinct as possible. Segmentation Identifying the segments was explorative, thus there w…
publisher: Lancaster University
date: 2013
contributor: John Towse
rights: Open
format: data/excel.xlsx
language: English
type: Data
coverage: LA1 4YF