Browse Projects (148 total)

Metaphors are commonly employed in advertising to increase its persuasive effects. Research suggests that metaphors are most effective when conveyed visually, however linguists believe that additionally providing a linguistic cue, designed to help…

Metaphors are commonly employed in advertising to increase its persuasive effects. Research suggests that metaphors are most effective when conveyed visually, however linguists believe that additionally providing a linguistic cue, designed to help…

Behavioural and neuroscientific research into sound perception shows that our auditory system is able to represent the temporal structure of sounds over a wide range of time windows – a process labelled as temporal binding. Recent computational…

The present research built upon research conducted by Citron and Goldberg (2014) on figurative language, emotion, and the brain. This study examined the three different data sets: sentences, stories and sentences with taste metaphors collected by…

Adults, children, and infants as young as 10-months have been shown to appreciate a correspondence between auditory pitch and visual brightness, with most participants associating high-pitch with brighter stimuli and low-pitch with darker stimuli.…

Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…

Prospect theory predicts how people react to gain or loss-framed outcomes in dilemma situations, where the potential consequence of the choice is framed as a gain (e.g., lives saved) or as a loss (lives lost). This gain-loss framing communication…

Objectives: This study investigated the relationship between retrospective reports of bullying (primary school, secondary school and general experiences of bullying) with social anxiety (SAD), generalised anxiety (GAD) and grit (perseverance).…

It is unclear whether active strategy or passive strategy is used and whether the Hebb effect is elicited in the running memory task. The aim of this study was to explore the input mechanism and the Hebb effect in the running memory task via a…

It is unclear whether active strategy or passive strategy is used and whether the Hebb effect is elicited in the running memory task. The aim of this study was to explore the input mechanism and the Hebb effect in the running memory task via a…