Browse Projects (148 total)

Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…

This study aimed to explore in depth about the cortex hyperexcitability. In order to do so, the study will use the pattern glare task and three questionnaires. These three questionnaires include the Cortex Hyperexcitability Index II, Cardiff…

Resilience is a process whereby individuals bounce back or beat the odds despite the significant threat that can jeopardise their development. Academic resilience pertains to student´s success after educational adversity and their coping behaviour…

A deficit in accuracy has been found to correlate to reading difficulties (Davies et al., 2007). Effects of psycholinguistic factors and differences in language orthographies contribute to reading skills, predominantly in children with reading…

Background: Benzodiazepines are primarily used to manage anxiety and agitation. While it is understood how benzodiazepines work physiologically it is not fully understood how these physiological changes cause the emotional changes. As this…

Police officers in England and Wales are trained to conduct interviews in line with the PEACE model of interviewing, however, the level of implementation of the PEACE procedures can vary between organisations and over time. The present study aimed to…

Research consistently shows that accents are powerful social cues used in our
everyday interactions as well as in advertisements; they can change how we perceive
others and potentially also associated products or brands. Recent studies…

The origin of speech development starts with the way that infants or children produce their first words. In the early stage of speech acquisition, children tend to produce particular syllables that are low in energy to produce, such as intrasyllabic…