Browse Projects (148 total)

Core participation of nature imagery, indoor scenery, visual metaphor, and literal image in the construction of commercials and advertising industry has been established through repeated research. The current study aims to deeper investigate…

This project investigated current marketing strategies used by service brands, including car insurance and household energy companies, on customer’s attitudes and behaviours. The investigation involved a nationally representative sample of 1,977…

Children with Down syndrome typically present with specific linguistic and communicative difficulties. The present study aims to explore how dialogic prompted reading facilitates better quality and quantity of language production in pre-school aged…

Challenging behaviour (CB) displayed by individuals with an intellectual disability (ID) is consistently identified as a stressor on the relationship that they have with their typically developing (TD) sibling. Given the potentially damaging effects…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

Depictions of sexual and gender minorities in advertising are becoming increasingly common and diverse. Yet, numerous intersections within these portrayals are still invisible. Previous research has found mixed results regarding consumer responses to…

The current study aims to distinguish between Piaget’s (1954) theory of object understanding, highlighting the
role of object permanence on A not B task performance, and Diamond’s (1985) theory highlighting the role of
motor demands and lack…

Metaphors are often used in contemporary advertising, and previous research has confirmed that advertisements with metaphors are more effective than literal ones. At the same time, research into the role of metaphors has become more comprehensive,…

Despite the ubiquity of our bodily experiences, our representations of our body’s size are not geometrically accurate. For example, when estimating the length of body parts using the hand as a metric, consistent patterns of distortions across body…