Browse Projects (122 total)

Processing fluency is often defined as how easy information is to comprehend based on a range of characteristics. One form of processing fluency is linguistic fluency, which refers to how easy a sentence is to interpret, regardless of the information…

Bilingualism and advertising are two concepts which are not commonly related, but based on recent statistics they definitely should be. Recent numbers show that more than 50% of the world’s population is bilingual (Grosjean, 2010). However, there…

Although the effects of humanmade climate change become ever more potent, the consensus gap between climate scientists and the public is as wide as ever. It is critical that climate change communication is improved to try and close this gap. There…

There is a huge amount of complex information about visual stimuli in the environment and the individual's visual processing system has a limited capacity to process this information, so selective attentional mechanisms prioritise the most…

Background — Health written materials are more often complex to comprehend if they mismatch the reading ability of people in the target audience. We need to consider how to make text accessible, by considering individual differences that affect…

Farmers’ livelihoods and way of living could be argued to be under threat from the simultaneous rapid rise of plant-based products, development of cultured products, and our growing understanding of the detrimental impact of traditional animal…

The antisaccade (AS) task is a validated eye-tracking paradigm primarily used to assess response inhibition. Although several studies have established AS error rate and latency to be increased in Parkinson’s disease (PD), the evidence regarding the…

Knowledge of one’s body size is vital to be able to accurately judge an object’s size. For example, knowing the length of your arm is crucial to estimating the maximum distance reachable. Accurate perception of action capabilities is the result…

When diagnosing adult ADHD, it has proven difficult for clinicians to detect deceptive behaviour. Diagnosis of ADHD comes with economic, academic, and recreational benefits, which may account for the increasing feigning of the disorder. Current…