Browse Projects (147 total)

Inner speech is a cognitive function related to language processes. Based on its functions reflecting information processing and memorising, it may link to the purchasing process, which includes searching and evaluating product information. Inner…

Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…

Having an internal representation of one’s own body is important for many interactions with the environment, and in making decisions about what actions we are capable of performing. However, even in healthy adults, these representations are known…

Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has…

Police officers in England and Wales are trained to conduct interviews in line with the PEACE model of interviewing, however, the level of implementation of the PEACE procedures can vary between organisations and over time. The present study aimed to…

Implicit mentalising involves the automatic awareness of the perspectives of those around oneself. Its development is crucial to successful social functioning and joint action. However, the domain specificity of implicit mentalising is debated. The…

Implicit mentalising involves the automatic awareness of the perspectives of those around oneself. Its development is crucial to successful social functioning and joint action. However, the domain specificity of implicit mentalising is debated. The…

Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…

Background — Health written materials are more often complex to comprehend if they mismatch the reading ability of people in the target audience. We need to consider how to make text accessible, by considering individual differences that affect…

Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has…