Browse Projects (148 total)

Product placement increased in popularity in 1982 when Reese’s Pieces Chocolate was included in E.T. the film, which led to a 65% increase in sales. Still to this day product placement is omnipresent within our cultural climate and research has…

Processing fluency is often defined as how easy information is to comprehend based on a range of characteristics. One form of processing fluency is linguistic fluency, which refers to how easy a sentence is to interpret, regardless of the information…

Increasingly, behavioural science in the form of behavioural economics is being utilised to increase the effectiveness of advertising communications. The practice of using known cognitive biases and lapses in rational thinking to help sell products…

Scholars have referred to co-creation as the interaction between firms and stakeholders to create value. Co-creation for product innovation and campaign delivery is a growing trend in today’s competitive market due to a demand for consumer-centric…

The aim of the study was to investigate comprehension and inference ability in relation to text genre, reading strategies, intrinsic and extrinsic reading motivation, and gender in mainstream secondary school UK students. Data were collected from a…

Processing fluency is often defined as how easy information is to comprehend based on a range of characteristics. One form of processing fluency is linguistic fluency, which refers to how easy a sentence is to interpret, regardless of the information…

Bilingualism and advertising are two concepts which are not commonly related, but based on recent statistics they definitely should be. Recent numbers show that more than 50% of the world’s population is bilingual (Grosjean, 2010). However, there…

Although the effects of humanmade climate change become ever more potent, the consensus gap between climate scientists and the public is as wide as ever. It is critical that climate change communication is improved to try and close this gap. There…

There is a huge amount of complex information about visual stimuli in the environment and the individual's visual processing system has a limited capacity to process this information, so selective attentional mechanisms prioritise the most…

Background — Health written materials are more often complex to comprehend if they mismatch the reading ability of people in the target audience. We need to consider how to make text accessible, by considering individual differences that affect…